ICON GENESIS: Return of the Classic Fleur-de-lis Design

ICON GENESIS: Return of the Classic Fleur-de-lis Design


The brand new ICON GENESIS line stems off ROYAL ELASTICS’ iconic classic logo design style, with the latest rendition housing a meticulous range of new upgrades, by means of both material and style. The line injects a range of creative patterns and colors for a fresh new personality. It is a blend of contemporary elements with the brand’s much loved and timeless features. Keeping in mind not only style and comfort, but also versatility in wear. Each pair can be effortlessly dressed up or down to suit any occasion.





The GENESIS-CROWN series injects a generous dose of color, as a contrastive balance against an all-white upper. The series’ featured crown embroidery, is a symbol of luxury and class.







The GENESIS-CHUNK series utilizes contrasting color designs evident with the boldly colored side logo and heel counter, balanced against a pure white upper tongue.







GENESIS-COLOR BAR series is a bold play of bright colors, most clearly seen with the injection of a large color block over the iconic false-lace upper tongue.





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